LOW HANGING FRUIT
According to dictionary.com, the expression; low hanging fruit can mean any one of these three: fruit that grows low on a tree and is therefore easy to reach, a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem, or a suitable company to buy as a straightforward investment opportunity. It can also refer to a thing or person that can be won, obtained, or persuaded with little effort.
However, since it is my aim in putting together this write-up, to help you with starting up your own business, we will be looking at low hanging fruit from the SEO perspective.
Pay attention to the small things
As it regards SEO, low-hanging fruit is a strategy that brings quick results with little effort – which generally means selecting the easiest targets that require the least amount of effort.
For example, if you choose to implement a strategy to boost key performance indicators such as traffic, page views and length of stay on a page, quickly, rather than by following arduous on-page or off-page techniques that take much more to produce results, you would be grabbing the low-hanging fruit.
Simple optimization techniques such as providing high-quality content that addresses the potential user’s common questions and solves their problems, adjusting your title tags, creating optimized h1s, adding more content, adding alt tags to images, adding internal links, improving content readability, and adjusting and optimizing meta title or meta descriptions can have a positive effect on rankings in a very short time. Changing the URL for specific categories or product pages can also take a few minutes but often have a great effect on search rankings.
By contrast, Creating Backlinks, identifying lists of relevant traffic-driving keywords, link building (domain level and deep page links), content marketing and social media marketing efforts can be likened to having to climb the tree. For example, if a popular blog that is related to your niche were to publish an article that contains links to your blog, it can greatly boost your search rankings, but may cost money, some coercing, and more time.
So, should you use the low hanging fruit technique? Absolutely.
Here are five reasons why.
- It takes little effort
Full SEO optimization can be a complex undertaking, but you don’t need to be an SEO genius to apply some of these first things you should do, to optimize your website for maximum performance.
- It is cost effective
The low hanging fruit technique doesn’t require a lot of money. You don’t have to bring in SEO experts. All it usually takes is one great article and the ability to think like a customer.
- It is suitable for beginners who are starting out against more established entities in well-targeted niches
Merely getting a solid handle on what your client values and expectations are, combined with targeting longer tail keywords can often be all it takes to bring a beginner up to par with the competition, because this strategy focuses on keyword lists that offer low competition.
- It promises the best RETURN ON investment
Low hanging fruit is usually about narrowing down and making what is already good better rather than widening out. Often it requires the kind of critical thinking that can bring you into the same mindset with the people who are searching for want what you have to offer. This also means greater probability that that customer will purchase what you have to offer. In this way, you can generate higher ROI with the least input.
- It is quick
Last but not the least, grabbing the low hanging fruit is quicker, often requiring an astonishingly lesser amount of time to accomplish, comparatively